Everything has a shape. And every experienced designer knows that the simple geometric shapes like circle, square and triangles can be effective in logo design. Not only because of their simplicity, but also because simple shapes deliver some conscious meanings: circle is infinite; square denotes equality and triangles suggests conflict.
When we look at some famous logos such as Pepsi, FedEx, and Adobe logo, we believe that there must be complex symbols used in designing. But in reality, they were formed with the help of simple shapes like triangles, squares and rectangles that we learn in middle school geometry class. Here we will show you some examples of how circles, squares, rectangles and triangles are used to better create beautiful and inspiring logos.
Last but not least, let us focus on the logo of London Olympics. It was designed by WolffOlins. The number 2012 is the basic element of the emblem. It expresses the idea of 2012 London Olympics that encourages all youth participate in the game regardless of region and nationality. However, the most attractive impression of this logo is the transformation of shapes. How many simple shapes can you find in this logo?
There are so many things you can draw using only circles, squares, or triangles. Group several together to form interesting patterns. Do try creating them and you will be amazed at how easy they are to design.