A logo is a graphic element used to identify a business or organization. It is the first impression of your company left to the public. When designing a logo, there are a lot to consider: the company motto or mission, the products or services, the target customers and their vision for the company. You need to make a good selection of the colors, the fonts, the graphics and the hidden symbols to ensure that the right message gets across. Different types of logo designs portray a different sense to the customers. And basically, there are really just two categories to choose from: type logos and symbol logos.

However, in this post, I will go into details about the diversified types come under these basic ones that send subtle signals to the viewer. There are no specific rules in defining which logo type is better, and each one has their own features and merits. Before designing, you can choose the right logo type which is more suited to your business and requirements. Enjoy and browse this ultimate logo design collection of different types to get some inspiration.

Color-Turn Ordinary into Magic

Well, as designers, we all know the importance of color in logo designing. Every color has its own meaning and describes different ideas. To make your logo design more eye-catching, the substantial amount of time and effort spent on colors and different shades is very necessary. So, if there is nothing special in your logo design, why not try color magic to light it？

1.    Make symbols colorful as rainbow

Rainbow logo applies multiple colors in one logo to get a bright touch.  Such colorful logos are widely used by many companies especially for those with children or women related products.

2.    Gradient effect makes logo amazing

Gradient effect is another important approach to attract customers by color techniques. It uses the main color, and sets the dark or light effect to get a gradient art.

3.   Transparency lets all symbols clear

Transparent layers help bring life to a logo by adding that extra level of depth and color. Logo designs creatively used transparency overlaying effects will add a feeling of fashion or elegance and throw light upon the growth of the business.

Effect-Make Everything Even Better

Come with color, the proper effect applied on symbols is also an indispensible element to consider in logo design. It is a good idea to make a good use of tone, gradient, shadow and glow to create an edge around the graphics or fonts.

1.    Gradient 3D concept creates a cubist art

The awesome looking 3D concept is a modern technique to spice up your logo design. It uses a three dimensional gradient effect to make logos amazing and vivid.

2.   Sketch or doodle conveys personality

To illustrate the personality of your logo design, the hand-drawing logo is a good choice. It helps to express the casual or fun values of a brand with a basic sketch or doodle.

3.   DIY to stitch & sew symbols

One of the useful ways to make your logo a handicraft art is design it with a fabric, stitched or sewing style. Sometimes, a stitched logo with precision works even looks like embroidery.

4.    Hollow to get borders for symbols

Actually, the hollow effect is a simple effect used by many designers. Add a hollow on the text or shape and produce a clear and distinctive dimension vision.

5.    Add retro effect to recall the past

Retro and vintage are a new trend in recent years. Designers try to use the memorable shapes or color in the past to get the impression of a long history. And obviously, this kind of retro logos that remind you of an era past also looks pretty nice.

Layout-The Source of Creative Ideas

We always say that logo design creates us a huge room for creativity, which mostly lies in the different layouts. Choose the perfect layout for your logo design and get it highly recognized by customers.

1.    Negative space leaves room to imagine 

A negative space logo designed with the space around or between the colored graphics forming a silhouette and conveying a hidden message. Such logos work effectively to grab attention by creating curiosity for visitors in a simple yet highly creative technique.

2.    Outline shape by lots of dots

The dotted logo refers to an interesting logo shape constituted by lots of circles and polka dots.  It always creates a light, friendly and distinct vision, which is popular in many businesses.

3.    Initial letter to represent the trademark  

Many companies like to use the first letter of their brand name as the symbol in logo design.  These unique and identifiable logos based on initials are easy to leave a deep enough impression for visitors with a particular acronym.

4.   Tile patterns to get new shape

A patterned logo is a highly detailed logo with beautiful patterns to form the special and elegant shape. You can select a various pattern styles ranging from simple shape patterns, mosaic patterns, and many more. When designed well, it can lift up a brand effectively.

5.    Combine slices to shape like puzzle

A puzzle can test the ingenuity of the solver, and is also regarded as a form of entertainment. When applied in a logo design, it separates the partial section from integration to create a smart logo.

Symbol-Boost Brand at First Sight

The symbol logo is one of the basic logo types, which may cover some types mentioned above. The reason why I attach emphasis to it is that the symbol plays a vital role to boost the brand clearly and directly.You may use the changed letters, such as text to shape change, to symbolize the your logo, or  chose a familiar sign in our daily life as your symbol.

What’s Your Thoughts

Here comes the end of this guide to logo types. If you have any other ideas about the classifying principles, or get some good examples, feel free to share with us in the comment below.