Raise up your head on a nice clear weather day, all you see is crystal clear blue sky and white fluffy cloud, immediately your heart is overwhelmed with delight and joy.

Since we have all realized the immense power nature has in lightening people’s mood, many intelligent designers adopt the image of cloud, which often associates with pureness, imagination and creativity, into logo designs to show their potential clients that their business is full of prospects. Besides that, cloud-based logos are also related with joyfulness and happiness, which are seen frequently in kids-related products and social communication media.

Let’s see how the little fluffy thing can make a logo more attractive and appealing from the examples below.