A company’s logo is the first image that comes up in the mind of its customers. It speaks for the company and has a long lasting impression. Over the years, companies restructure their logos according to the taste and preferences of its consumers. A logo redesign is done to gratify one of the many reasons. Sometimes a logo is changed completely to regenerate a lost or impaired identity, while sometimes it is just tweaked a little to bring a fresh new look and perk up the existing vigor along with the name and fame of the firm. A merger between two firms also brings up the need for a revamped logo design.
An improved new design always catches attention of the costumers. Here is a compilation of some of the greatest restructured logos till date:
For all these years the American Red Cross has represented itself with a literal logo. The ‘first aid style’ logo used for decades has earned trust all over the world. In 2012, the American Red Cross restyled its logo and gave a new look. The logo is now represented with a red cross inside a white badge style circle.
Microsoft has introduced its new logo for windows 8. This comes in continuation with the company’s trend of modifying the logo with the release of every version of the operating system. The famous multi-color window has been totally removed from the new design. The revamped logo is being talked about in the entire industry for its very simple look. The entire logo is of the same color both for the typography and the window design.
The most accredited paint company Dulux, earlier had a logo with no colors at all. The revamped logo for the firm now much closely represents what Dulux is all about. From being symbolized with an italicized name written in blue, the company’s fresh logo has a very colorful wave with a tagline “Lets color”. This one definitely speaks for Dulux without many words.
In place of his suit, the colonel in KFC’s logo now wears an apron. The new logo has an added sense of cordiality to it. Along with the inclined background, the new color and solid outlines give the logo a stronger and more inviting feel.
Cisco systems has given a completely new look to its logo. The restructured logo now has a simple bridge which gives it a very modern and fresh look. “Cisco systems” written on top of the old logo has now been changed to just “Cisco” written below the blue bridge.
Best Buy’s bold typeface on a yellow price tag has been totally modified into a much modern look. A simple blue backdrop has “Best Buy” written on it, with the signature yellow price tag put beside it in a simpler manner.
Gmail refined its logo with just a few minute changes. A slight modification in the color gradient and replacement of “by Google” from the left to right, gave a nice variation to the logo.
A simpler look was given to windows live logo. The new Hotmail logo does not have the Microsoft Windows sign which was replaced with a golden envelope beside the typeface. The new logo is subtle and refreshing.
The new logo of yellow pages successfully showcases the company’s digital focus. With some change brought to each element of the logo; the final revamped design speaks perfectly for the company’s vision. The slightly modified walking finger is now enclosed in a yellow pebble. The initial bold typography has also been changed to a new look. This logo speaks directly to the clients about the company’s renewed digital format.
The leading car manufacturing company revamped its literal logo design. The initial design of a roaring jaguar leaping over the typeface remains the same but it has now been given a metallic look with a slight change in the typeface. The metallic touch couples up perfectly with the company’s identity.
Redesigning of logos takes place every year by different companies. While some change for the good and give the company greater heights, some do not fulfill the required needs of the firm.